Rachael Hawk is a dedicated marketer driven by her passion to empower brands and create a lasting social impact. With her visionary mindset, Rachael co-founded the award-winning #BuyBlack Friday campaign on Facebook, making waves on an international scale.

Impact at Meta/Facebook

Rachael is a Marketing Manager at Meta/Facebook, serving on the small business team since 2018. She spearheads creative strategies for impactful multichannel marketing campaigns, including #BuyBlack Friday and #SheMeansBusiness, aimed at empowering diverse small businesses.

Career Path and Contributions

Before joining Facebook, Rachael held a pivotal role as a news-marketing hybrid, leading digital and social initiatives at Cox Media Group. She holds a BA in Telecommunication from the University of Florida and an MA in Digital Journalism from the University of South Florida.

Community Involvement

Rachael is a board member of iFLY Youth, a nonprofit with a mission to develop middle school girls of color into global leaders through international travel and community building. She also has a proven history of volunteerism with organizations like Urban League Young Professionals, Junior League, Boys and Girls Club, and currently with Reading Partners (AmeriCorps), tutoring at an elementary school once a week.

Personal Interests

Outside of her professional endeavors, Rachael finds joy in reading and actively shares books that amplify the Black experience on her Instagram. She created two journals to encourage the habit of reading and writing, available for purchase on Amazon. Stay connected with her journey by following @bookofrachael.