EXAMPLE 1

Drove $XX.XM in Incremental Revenue with XXx ROI from International Women’s Day Campaign

Client: Meta/Facebook
Campaign: #SheMeansBusiness 2023 International Women’s Day 

My Role:
Marketing Manager Lead

  • Defined the creative strategy for a globally aligned campaign

  • Directed the development of a new web homepage, including copywriting, visual design, and site structure

  • Coordinated with regional policy teams and a creative agency to ensure seamless web homepage execution

  • Collaborated with a data scientist to analyze campaign results and provide actionable insights

  • Presented campaign outcomes to leadership

Channels:
Web, Social

Deliverables:
Brief and Web homepage: She Means Business

Results:

Revenue Impact: $XX.XM in incremental revenue with XXx ROI

Performance Lifts:

  • +X.X% in 28-day revenue

  • +X.X% in engagement

  • +X.X% in monthly active advertisers 

Disclaimer: Actual figures are available upon request for relevant professional inquiries.

A Showcase of Digital Marketing Success Stories

Portfolio

“Rachael is an excellent strategic partner, for both the APAC Economic Impact Policy work and the global #SheMeansBusiness policy team. Her partnership was invaluable and really came through during International Women’s Day, where she helped to drive the first ever global XFN collaboration and alignment for the company’s first global cultural moment.”
— Jennifer C. (Policy Team)
“Rachael has been highly collaborative, responsive and receptive to input from regional and country program leads to develop a hub that can serve as a global source of truth, while maintaining enough flexibility to showcase local partnerships and resources depending on local needs.”
— Ruici T., Asia Pacific marketing team

EXAMPLE 2

Produced the First-Ever Facebook Elevate #BuyBlack Summit, Generating 100K+ Views and Positive SMB Feedback

Company: Meta/Facebook

Campaign: #BuyBlack Summit

My Role:
Marketing Manager Lead

  • Developed the strategic brief and summit vision, leveraging data and insights to define the target audience, creative direction, and execution strategy

  • Managed budget allocation, secured talent and speakers, and approved panel questions, scripts, and campaign graphics

  • Coordinated cross-functional teams and agencies to ensure alignment with the summit’s cohesive vision

  • Communicated key updates to leadership and reported campaign metrics and outcomes

Deliverables:

  1. Live Summit Production (BRIEF & VIDEO):
    Watch the summit here: #BuyBlack Summit

  2. Channel Marketing Campaign (COPY AND GRAPHICS):
    Promoted summit registration through a multi-platform campaign

Results & Feedback:

  • Impact: Over 100K views and widespread engagement

  • Small Business Owner Testimonials:

    • “This is so inspirational! This summit just shifted my energy around the biz that lives in me! Thank you!” – Kelly K.

    • “This is an amazing summit thus far! Great advice and speakers.” – Kamari C.

EXAMPLE 3

First Coordinated Marketing Campaign Drives Awareness for Nonprofit, Achieving Over 42,000% Increase in Reach

Company: iFLY Youth

Campaign: End-of-Year

My Role:

Social Media Strategist

  • Developed channel strategy and set campaign budget

  • Defined creative direction and designed graphics

  • Managed organic and paid social posts across Facebook, Instagram, and LinkedIn

  • Monitored and optimized paid ads based on performance insights

  • Reviewed analytics and reported campaign outcomes

Tools Used:

  • Canva, Meta Business Suite

Deliverables: Social Media Marketing Strategy and Campaign (BRIEF, COPY AND GRAPHICS)

Channels:

  • Social: Facebook, Instagram, and LinkedIn

Results:

Campaign Performance:

  • Reach: 29.7K (+42,328.6%)

  • Views: 53.7K (+27,021.2%)

  • Page Visits: 130 (+490.9%)